Reuben has been involved in water sports full time for 30 years. Growing up surfing before starting a career teaching a mix of paddle, wind and board sports. He spent 10 years in the retail sector of watersports developing an in depth understanding of products and the consumer before working on R&D for pioneering SUP brands. Driven by a vision of opening up a new and diverse sport to the masses through an innovative online platform, Reuben co-founded SUPboarder in 2012. His number one driver is helping people participate more, by getting on the right kit and the best tuition.A highly capable SUP surfer with an exceptional eye for technique, Reuben’s extensive and broad knowledge of watersports coupled with incredible passion enables him to lead our editorial team.