Red Paddle Co Launches the Red Foundation

Press Release: Red

International paddleboard and outdoor gear brand, Red, has just announced their new charitable program, the Red Foundation. Recently certified as a B Corp, the move sees the brand create a more targeted approach to their extensive social community work which closely aligns with their unwavering goal to make paddle boarding and the outdoors more accessible. Communication Manager, Robyn Dawson, explains. 

“For several years we have been working towards the idea of a Red Foundation as a way of encompassing all our existing civic engagement and community support work. We have always been passionate about supporting and enabling more people to get outside and onto the water and over the years we’ve supported individuals and organisations that span a variety of socially responsible areas. We now hope to reach even more passionate people and support them in their goal to make the outdoors a more inclusive and welcoming space. “

The Red Foundation will offer grants to small groups and individuals that align with its two core areas, Blue Health, and Access to All. The presiding themes are helping address inclusivity and diversity in the outdoors, mental health, and conservation/education around the water. Dawson, continues.

“The projects we’ve previously supported have been driven by a deep-seated passion within our team to address inclusivity and diversity issues within our industry. This has grown organically through conversations with individuals or groups sharing how they are actively working to address this issue. We are hearing first-hand that so many people across society do not see a place for them on the water or in the outdoors and the Red Foundation strives to change that. We strongly believe everyone deserves to have access to adventure and to inspire others through their own experiences. The foundation will help to champion those people, many who are volunteers who are out there driving change in their own communities. Hopefully through backing from the Red Foundation and Red’s global platform, we can connect even more people with these groups and continue to make a positive change together.”

The intake for applications for 2023/24 is now open until the end of the October 2023. Groups and individuals may be offered support in the form of equipment and/or funding, depending on the necessities of the project. 

To apply for support simply visit: https://red-equipment.co.uk/pages/the-red-foundation 

To find out more about Red and their environmental and social commitments read the latest Impact Report here.