Your trusted sup experts

Our Story - "For paddleboarders, by paddleboarders"

SUPboarder was launched in 2012 by co-founders Reuben Ellis and Will Rogers, both passionate stand up paddleboarders frustrated by the lack of online media available for SUP. 

Driven by a vision of sharing a new and diverse sport to the mass market SUPboarder was created as a 100% online magazine allowing their content to reach the maximum audience size and utilise powerful high impact video media.  

SUPboarder has grown to be the worlds most read, viewed and trusted stand up paddleboard magazine with an ever expanding team of passionate SUP experts ready to help you on your SUP journey.

Today, SUPboarder offers you over 3000 pages of freely available features, reviews and news as well as SUPboarder PRO, a premium subscription service unlocking even more content and expert support to anyone thats mad keen on SUP.

Our Mission - "Inspire the globe with real, honest and trusted information on SUP"

Our mission is to publish the best real, honest and trusted information on SUP to our community, delivered on the most up to date, user friendly and interactive platform possible. We aim to support maximising positive, enjoyable and sustainable participation in our sport through our online platforms SUPboarder and GeoSUP.

 

Global SUP Magazine since 2012.

 

SUP Tracker, Spot Finder and Social Network since 2016.

“I've only started paddling a little over a year ago, and so I had so much to learn. I don't think there is a more informative website for learning about boards, technique, plus fun videos of different locations. The touring videos were especially interesting. The best thing was that via Ask the Experts. SUPboarder PRO gave me email advice on what board would be best for me! I'm thankful for the help!”

Kathryn ~ United States

Our Team

Will Rogers ~ Sales, Operations & Equipment Tester

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Will co-founded SUPboarder with Reuben with a joint vision to create a media platform that did SUP real justice, a sport he is incredibly passionate about. Will deals predominantly with the business stuff - in short making sure advertising appears on SUPboarder and managing the SUPboarder PRO subscription service - he makes sure the machine works so we can keep delivering great content to our community. He works closely with our designers and web and app developers on technical projects but also ensures he finds time to be involved with kit testing across all disciplines to remain connected with the sport he loves.You will always find Will SUP surfing, touring/exploring, even racing and foiling. In particular, Will loves to push the boundaries of SUP adventure and will always have a SUP expedition on the horizon.

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Reuben Ellis ~ Editor in Chief & Equipment Editor

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Reuben has been involved in water sports full time for 30 years. Growing up surfing before starting a career teaching a mix of paddle, wind and board sports. He spent 10 years in the retail sector of watersports developing an in depth understanding of products and the consumer before working on R&D for pioneering SUP brands. Driven by a vision of opening up a new and diverse sport to the masses through an innovative online platform, Reuben co-founded SUPboarder in 2012. His number one driver is helping people participate more, by getting on the right kit and the best tuition.A highly capable SUP surfer with an exceptional eye for technique, Reuben’s extensive and broad knowledge of watersports coupled with incredible passion enables him to lead our editorial team.

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Lucy Ellis ~ Features Editor & Technique Editor

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Lucy has been stand up paddleboarding since the early days and set up a SUP school in 2010 which she still manages during the summer months. Lucy is our features editor, managing the sourcing and publication of written features coming from our team of global contributors. She is also responsible for planning and scripting most of the technique features, using her teaching skills to work closely with the relevant SUPboarder expert to ensure our technique features are top quality, concise enabling the fastest progression for our readers and viewers.Lucy enjoys SUP surfing as well as flat water cruising for chill out and exercise. She's also pretty competitive and can sometimes be seen on the start line of SUP races

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Kieron Smith ~ Web Developer

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Kieron enables us to distribute SUPboarder Magazine all over the world by developing and maintaining our huge website. He is the true master mind of the functionality SUPboarder gives you and continually looking for ways to improve its performance. Kieron is head developer at Squareapple.co.uk and enjoys a bit of paddling with his family at home or when hunting out sun in Ibiza.

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Simon Edwin ~ Designer

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Simon designed SUPboardermag.com and our GeoSUP Mobile App. Simon started paddling in 2016 and can regularly be found exploring the beautiful beaches and coves in his area. He most enjoys paddling with friends and family as well as a little SUP fishing. Simon is relatively new to SUP but it helps him design a platform thats easy to use and accessible by all levels. Simon is creative director at www.studiose.co.uk

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Beau Nixon ~ Features and Technique Contributor

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Beau first picked up a paddle in 2008 and since then, has dedicated his life to working within the sport. Honing his skills as a competitor, he competed on the APP World Tour and also won the Australian SUP surfing championships. Beau's passion for SUP can be seen through his coaching where he loves to teach others to improve and gets a kick out of seeing someone paddle with a smile on their face. Most recently, Beau has founded the SUP travel agency, Travel With A Paddle, where clients can expect expert advice, coaching and tailored SUP holidays around the globe. Beau contributes a wealth of knowledge and ideas from his background to help you on your SUP journey. Expect to find Beau SUP surfing, enjoying a flat water paddle or heading off for a SUP expedition somewhere in the world.

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Our SUP Experts - Expertise across all SUP disciplines