HONU

HONU

THE HONU WAY

Honu was born among the curling waves of Bondi Beach in Australia. As the brand has evolved, the Honu team continues to embrace Bondi’s bohemian roots which guides the choice of products, design and imagery as we grow our international reach.

The spirit of Honu lies in our connection to the water, whether that be the beach, ocean, lakes or rivers. They, like us, are all connected. The Honu team is passionate about making products to inspire everyone to fall in love with the ocean and outdoors because there is nothing quite like the ocean for helping to connect us to ourselves and our place in the world.

DESIGN

Product Design is the never-ending pursuit of perfection.

We strive to deliver products that are engineered for performance, are beautifully designed, and minimise their environmental impact. Our core philosophy is that if we can make it better, we do! Honu products are designed to perform as well as possible for their intended use.

Sounds obvious, but this is an often overlooked feature in favour of price, profit or appeal. Not at Honu. In every category, we aim to have the Lightest, Strongest and best product on the market.

TECHNOLOGY

Never technology for technology’s sake

We use technology to improve weight & performance, extend the product life, or reduce its impact. Technology combined with careful design is how honu produces light-weight, high-performing products.

MANUFACTURING

Every last detail is planned and controlled.

Honu works with a small number of specialist high-end manufacturing partners. All products are made to our design and specifications, utilising our materials and technologies. We also employ Ivan, our quality manager, who performs inspections on 100% of our products.

SUSTAINABILITY

We clean up after ourselves.

E-commerce deliveries have a carbon footprint. That’s why we support cutting-edge companies that remove carbon from the air + plant trees to offset our last mile deliveries. Our products are designed to last as long as possible and are produced and packed with the least amount of plastic possible.