Red Paddle Co launches new clothing range in collaboration with Rapanui

Inflatable stand up paddle board brand Red Paddle Co, has just launched a new clothing line in collaboration with award winning eco clothing company, Rapanui, to complement its existing SUP products.

The clothing – all made from 100% organic cotton – includes hoodies and t shirts for men and women with different designs and colours available, all featuring the eye catching Red Paddle logo. Ideal for wrapping up in after a paddle, or any other sport or activity, the clothes are all ethically accredited and are even produced within a wind powered factory.

As Luke Green, digital marketing manager explains: “We’re delighted with our new clothing range which helps to position Red Paddle Co as a lifestyle choice rather than just a board brand.

“Our inflatable SUPs are available globally and the Red Paddle Co brand has become synonymous with exploration, discovery and adventure. Adding a clothing line felt like the perfect fit as you need something to that looks and feels great whilst you’re doing something you love!

“Rapanui are a great company to work with and we really like their values on ethical clothing and being able to show full traceability of their products. They’re a caring business that respect the environment we like to play, in so they underpin the values of our own company.”

Red Paddle Co are one of the first to utilise Rapanui’s custom store and print on demand service, ‘Teemill’.

“Rapanui has a state of the art on demand printing system that we will use to run a number of engaging campaigns where our customers can design their own T-shirts which will then be voted on by our followers. This will offer us a great new way to interact with our extended community and make them a part of the Red Paddle Co success story.”