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The organisers of the 2025 Preview Trade Show are pleased to invite members of the UK SUP, wing and foiling industry to a new trade-focused event taking place at the Weymouth & Portland National Sailing Academy from 21–23 October 2025.
About the event
With stand up paddleboarding and foiling evolving rapidly, staying informed about equipment trends, performance developments and brand directions has become increasingly challenging. New shapes, construction technologies and product cycles are moving faster each year, making it harder for retailers, schools and coaches to access the information they need to plan ahead.
Inspired by the AWSI Trade Show in the United States, this new UK event aims to bring the industry together in one accessible location where brands and trade professionals can connect, exchange knowledge, and test equipment on the water.
This is the foundation of the UK Preview Trade Show – “Tomorrow’s Watersports Today.”
What to expect in 2025
The first year of the event will feature:
11 industry distributors
More than 30 watersports brands
Indoor product exhibition space
On-water equipment testing
Opportunities to meet multiple suppliers in a single day
The hanger at the Weymouth & Portland National Sailing Academy will serve as the main exhibition space, allowing visitors to explore new season equipment, compare products and discuss commercial plans efficiently. The venue also offers direct access to the water, making it ideal for back-to-back testing of SUP boards, foils, wings, paddles, inflatables and school fleet options.
Trade only in year one
The 2025 Preview Trade Show is a trade-only event. Attendance is open to:
Retailers
SUP, wing and foil schools
Hire centres
Coaches and instructors
Industry distributors
Future years may include a public demo weekend alongside the trade show, but the priority for this first year is establishing a strong platform for the industry to collaborate and plan for 2026 and beyond.
Book appointments in advance
To make the most efficient use of time at the show, visitors are encouraged to pre-book appointments with exhibitors. A shared booking calendar is available here:
https://d.supersaas.com/schedule/previewtradeshow/Preview_Trade_Show_Exhibitors
The organisers believe this event represents an important opportunity for the UK SUP and foiling industry to grow stronger together, improve communication and support collective progress during changing market conditions. They look forward to welcoming attendees to Weymouth in October and beginning this exciting new chapter for the industry.